Partenaire Média Publishing Group is the first French B2B news publisher entirely dedicated to information ABOUT the IT industry distribution networks.

Created in September, 2010, our “Partenaire Média Publishing” Group is the first French B2B news publisher entirely dedicated to information ABOUT the IT industry distribution networks.

It is our goal to maintain in existence a professional press which values in-depth information and that no economic sector may dispense with.  The hard copy news press allows such process from the moment it plays its part as a consultant and a discoverer of new trends and new business development sources: investigating and understanding markets and technologies which rely on it remains a priority for the entire team at “The Essentials of IT Distribution” or “E.D.I.”.

A true TOOL publication, EDI is conceived for all the IT distribution market players: proximity channels,  SMB, VAR, ESN, ISV & MSP dealers, and integrators.  Our O.J.D. certified circulation is based on a monthly routing to more than 12,000 qualified contacts, targeting decision makers in IT purchasing departments, that is over 25,000 readers each month.

A monthly hard copy magazine remains a medium with which every reader maintains a relationship, whether based on usage, time spent reading or convenience of access that nobody may dispute.

At a time when everything is digital, E.D.I. succeeded in imposing itself as THE reference and THE primary source of information for the entire IT Distribution.

But new communication vectors associated with hard copy have also become excellent intermediaries to support visibility and amplify the range of our contents.  In this perspective, this year we launched our 100% B2B platform: edi-mag.fr

On that site you may access:

  • Through your mobile medias, the complete set of monthly E.D.I. editorials
  • The E.D.I. Partner area where Vendor Partner Programs are referenced, giving you access to the Wholesalers Index. Objective: to generate leads.
  • A platform where you may initiate relationships:  a job market (offer and search), advertising: e.g., business ownership transfers or sales
  • Our trade application: “My Agenda by E.D.I.” to keep you informed about events, road shows, symposiums, etc., and topics of interest dedicated to the IT Distribution

Taking advantage of media complementarities is what’s at stake for a successful marketing strategy and that’s what we offer to share with you.



Antoine HARMEL – President/CEO